RACCOONS IN THE NEWS: Happy Birthday, Ranger Rick!

The National Wildlife Federation‘s mascot, Ranger Rick, star of their long-running magazine targeted at children, turned 50 this week! To celebrate, the NWF is rolling out a new magazine, Ranger Rick, Jr., directed at really little kids.  In addition, Ricky (the previously mentioned Junior) is breaking out into new media, with an exciting storbook iPad app, Ranger Rick Jr. Appventures! There are so few raccoon mascots, and it’s good to see that which ones exist get to stick around for a while.

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