Apparently a commercial for a Russian superglue-like product called Sekunda was a part of the Cannes Lions International Advertising Festival. Why do I care? Because the one-minute advertisement features the misadventures of an apparently suicidal ceramic raccoon figurine which is presumably being repaired after each attempt with the featured product. It’s good to see that the advertisers recognize that people are generally indifferent to the plight of inanimate objects unless they’re super cute, and the quickest way to make on super cute is to make it a raccoon.
Watch the commercial, a couple of the suicide attempts were rather inventive … for a figurine.